Described as the “WhatsApp for events” app, Close has developed a mobile marketing platform, connecting event organizers with visitors. Via a chat-based app, Close shares exclusive information with visitors before, during, and after the event, such as personal messages or a sneak preview of the show. At the same time, it provides client data to organizers, which enables them to better serve visitors. Founded in 2017, the startup raised €3 million from Disruptive Technology Ventures in April 2019 to provide this personalized customer journey to customers all over Europe. Lees originele artikel hier.